Creative Digital Marketing: Building Brands Through Ideas, Emotion, and Strategic Imagination
Introduction: Why Creativity Became the Core of Digital Marketing There was a time when digital marketing was mostly mechanical. Keywords, ads, posting schedules, funnels. It worked for a while. Then it didn’t. People started ignoring banners, skipping ads, scrolling past content without thinking. Attention became scarce. Trust became fragile. And slowly, without much noise, creative…